Definition:
Define “Journalism” in 1-3 sentences.
A way of conveying information to the masses. These events are newsworthy and current. They are also printed or broadcast in various media formats.
List and describe the six criteria of newsworthiness.
Timelyness- The event is significant to the time it is broadcast. ex. The Twins won the game last night v.s. The Twins won a game 6 years ago.
Proximity- Events that happen near to us are more significant than those across the world. ex. A fire in Eagan destroys a home v.s. A guy eats pie in Swaziland.
Significance- A major event; it affects a massive amount of people. ex. The presidential election v.s. I farted.
Prominance- Significant people gain attention. ex. Jay Leno eats at McDonalds! v.s. Mr. Krebs drives car.
Unusualness- Things that don't happen very often are reported on. ex. Octuplets!!! v.s. Baby is born.
Human Interest- Something that captures the eye of the public. A heartwarming story. ex. Cute panda takes first steps!
What are the advantages of print journalism?
1. Choose what you want, when you want.
2. Much more detail.
3. More accuracy.
4. Easier to archive.
What are the advantages of broadcast journalism?
1. Easier to get information; can do other things when listening.
2. More current. No deadline
3. Multiple stimuli. Helps you get more into the story.
4. It's free!!!!
Why has online journalism (convergent media) become so popular?
It is the best of both worlds. There are not only videos, but there is text as well. It is constantly updated and you can choose what you want to see.
Tuesday, April 28, 2009
Thursday, April 23, 2009
Friday, April 17, 2009
Company: Playstation
Target Audience: 20-39 year old men.
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Drama with the close ups, then humor with everybody in the shot.
What is the slogan/message for the company? Live in your world, play in ours.
Was the message effective? Why or why not? Yes. It portrayed tackleing in a funny manner while advertising during a football game
Company: Budweiser
Target Audience: Men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Good at showing the two different teams, and the expressions on thier faces.
What is the slogan/message for the company? Budweiser!!!
Was the message effective? Why or why not? Not really, they had no reference to beer what so ever.
Company: Chrysler
Target Audience: Drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? Camera angles were used to make the car look "sleek and sexy"
What is the slogan/message for the company? Drive & Love
Was the message effective? Why or why not? Ummmm.... sort of. They did have the drive and the love part... but it was kind of wierd.
Company: Pepsi
Target Audience: People in general
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor
How were camera shots and editing used to enhance the message? Special effects surrounded the whole commercial.
What is the slogan/message for the company? Like twists?
Was the message effective? Why or why not? Yes, they had two very good "twists" in the whole thing.
Company: FedEx
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Made stuff all... dramatic.
What is the slogan/message for the company? FedEx
Was the message effective? Why or why not? It was funny, and showed the dilligence of its employees.
Company: Dodge
Target Audience: Manly men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Showed the car going fast, and the interior as well.
What is the slogan/message for the company? Grab life by the horns.
Was the message effective? Why or why not? Yea. It effectively showed the performance of the car while throwing in some humor.
Company: Gatorade
Target Audience: Sports people
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? It made it all intense.
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Ummm... no? It was just kinda lame.
Company: ESPN
Target Audience: Sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Made stuff... actiony?
What is the slogan/message for the company? ESPN
Was the message effective? Why or why not? Well, it was sort of funny. I'll just say yes.
Company: H&R Block
Target Audience: Tax people
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity.
How were camera shots and editing used to enhance the message? Made it funny.
What is the slogan/message for the company? We'll find what others miss.
Was the message effective? Why or why not? Yea, it was really funny. It showed what terrible things could happen if you used the wrong people.
Company: Bud Light
Target Audience: People who drink beer. IDK
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Hahahahaha!!! People's expressions.
What is the slogan/message for the company? Make it a Bud Light.
Was the message effective? Why or why not? Yes!!! It was too funny for it not to be effective.
Target Audience: 20-39 year old men.
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Drama with the close ups, then humor with everybody in the shot.
What is the slogan/message for the company? Live in your world, play in ours.
Was the message effective? Why or why not? Yes. It portrayed tackleing in a funny manner while advertising during a football game
Company: Budweiser
Target Audience: Men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Good at showing the two different teams, and the expressions on thier faces.
What is the slogan/message for the company? Budweiser!!!
Was the message effective? Why or why not? Not really, they had no reference to beer what so ever.
Company: Chrysler
Target Audience: Drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? Camera angles were used to make the car look "sleek and sexy"
What is the slogan/message for the company? Drive & Love
Was the message effective? Why or why not? Ummmm.... sort of. They did have the drive and the love part... but it was kind of wierd.
Company: Pepsi
Target Audience: People in general
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor
How were camera shots and editing used to enhance the message? Special effects surrounded the whole commercial.
What is the slogan/message for the company? Like twists?
Was the message effective? Why or why not? Yes, they had two very good "twists" in the whole thing.
Company: FedEx
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Made stuff all... dramatic.
What is the slogan/message for the company? FedEx
Was the message effective? Why or why not? It was funny, and showed the dilligence of its employees.
Company: Dodge
Target Audience: Manly men
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Showed the car going fast, and the interior as well.
What is the slogan/message for the company? Grab life by the horns.
Was the message effective? Why or why not? Yea. It effectively showed the performance of the car while throwing in some humor.
Company: Gatorade
Target Audience: Sports people
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity
How were camera shots and editing used to enhance the message? It made it all intense.
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Ummm... no? It was just kinda lame.
Company: ESPN
Target Audience: Sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Made stuff... actiony?
What is the slogan/message for the company? ESPN
Was the message effective? Why or why not? Well, it was sort of funny. I'll just say yes.
Company: H&R Block
Target Audience: Tax people
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity.
How were camera shots and editing used to enhance the message? Made it funny.
What is the slogan/message for the company? We'll find what others miss.
Was the message effective? Why or why not? Yea, it was really funny. It showed what terrible things could happen if you used the wrong people.
Company: Bud Light
Target Audience: People who drink beer. IDK
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Hahahahaha!!! People's expressions.
What is the slogan/message for the company? Make it a Bud Light.
Was the message effective? Why or why not? Yes!!! It was too funny for it not to be effective.
Thursday, April 16, 2009
Maxim Question Answers
1. 6,000,000 (11.25mil!)
2. 30% (34% oh yeah!)
3. 40% (80% crap...)
4. $60,000 ($63,000 boo yea!)
5. 87% (78% meh)
6. 78% (73% sweet!)
7. 63% (66% w00t!)
8. 17% (80%.... oops)
9. $24,000 ($156,000 well idnt that special?)
2. 30% (34% oh yeah!)
3. 40% (80% crap...)
4. $60,000 ($63,000 boo yea!)
5. 87% (78% meh)
6. 78% (73% sweet!)
7. 63% (66% w00t!)
8. 17% (80%.... oops)
9. $24,000 ($156,000 well idnt that special?)
Wednesday, April 15, 2009
Subscribe to:
Comments (Atom)
