Friday, April 17, 2009

Company: Playstation

Target Audience: 20-39 year old men.

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.

How were camera shots and editing used to enhance the message? Drama with the close ups, then humor with everybody in the shot.

What is the slogan/message for the company? Live in your world, play in ours.

Was the message effective? Why or why not? Yes. It portrayed tackleing in a funny manner while advertising during a football game

Company: Budweiser

Target Audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.

How were camera shots and editing used to enhance the message? Good at showing the two different teams, and the expressions on thier faces.

What is the slogan/message for the company? Budweiser!!!

Was the message effective? Why or why not? Not really, they had no reference to beer what so ever.

Company: Chrysler

Target Audience: Drivers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Camera angles were used to make the car look "sleek and sexy"

What is the slogan/message for the company? Drive & Love

Was the message effective? Why or why not? Ummmm.... sort of. They did have the drive and the love part... but it was kind of wierd.

Company: Pepsi

Target Audience: People in general

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, humor

How were camera shots and editing used to enhance the message? Special effects surrounded the whole commercial.

What is the slogan/message for the company? Like twists?

Was the message effective? Why or why not? Yes, they had two very good "twists" in the whole thing.

Company: FedEx

Target Audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Made stuff all... dramatic.

What is the slogan/message for the company? FedEx

Was the message effective? Why or why not? It was funny, and showed the dilligence of its employees.

Company: Dodge

Target Audience: Manly men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Showed the car going fast, and the interior as well.

What is the slogan/message for the company? Grab life by the horns.

Was the message effective? Why or why not? Yea. It effectively showed the performance of the car while throwing in some humor.

Company: Gatorade

Target Audience: Sports people

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? It made it all intense.

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not? Ummm... no? It was just kinda lame.

Company: ESPN

Target Audience: Sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Made stuff... actiony?

What is the slogan/message for the company? ESPN

Was the message effective? Why or why not? Well, it was sort of funny. I'll just say yes.

Company: H&R Block

Target Audience: Tax people

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Celebrity.

How were camera shots and editing used to enhance the message? Made it funny.

What is the slogan/message for the company? We'll find what others miss.

Was the message effective? Why or why not? Yea, it was really funny. It showed what terrible things could happen if you used the wrong people.

Company: Bud Light

Target Audience: People who drink beer. IDK

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Hahahahaha!!! People's expressions.

What is the slogan/message for the company? Make it a Bud Light.

Was the message effective? Why or why not? Yes!!! It was too funny for it not to be effective.

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